Growth Marketing Specialist

The Role

We are looking for an operational figure with skills in marketing automation, CRM, and data analysis, capable of connecting digital tools and channels to manage contacts, guide them along the buying journey, and improve conversions.

The role includes operational work on Meta Business Suite/Business Manager and Google Ads: account and asset setup, management and optimization of advertising campaigns, and monitoring of budgets, conversions, and results.

The position involves designing and managing automations across email, social, and WhatsApp, configuring the CRM, and monitoring performance. We are looking for a self-sufficient person in implementation, precise in data control, and capable of translating marketing goals into measurable activities.

What you will do

• Design, build, and maintain integrations and workflows with Zapier, Make, or equivalent tools, connecting forms, landing pages, CRMs, and marketing platforms.

• Configure the CRM: pipelines, fields, segmentations, tags, lead scoring, and contact assignment, taking care of data quality and handing leads over to the sales team.

• Create email automations, social automations with ManyChat and WhatsApp, defining triggers, messages, follow-ups, and lead nurturing journeys.

• Manage newsletters and email campaigns: segmentation, planning, sending, A/B testing, and analysis of results.

• Integrate, where necessary, telephony tools like CloudTalk with the proprietary CRM to track activities and automate follow-ups.

• Set up and verify tracking with Google Tag Manager, GA4, and advertising pixels, checking events, conversions, and UTM parameters.

• Build dashboards and reports on key KPIs: CPL, CPC, CTR, conversion rates, email performance, and lead progress through the funnel.

• Analyze forms, landing pages, and conversion paths, propose improvements, and verify them through tests and CRO activities.

• Contribute to SEO and GEO activities, optimizing content and page structure for traditional search and visibility in AI-based engines, in collaboration with any specialists.

• Document automations and monitor their operation, identifying errors, duplications, or workflow interruptions.

What we are looking for

• At least 2 years of operational experience in marketing automation, CRM, or digital marketing with a technical component.

• Hands-on experience in CRM configuration and automated workflow development, with the ability to present projects or case studies.

• Good knowledge of Zapier or Make, email marketing tools, and segmentation and nurturing logic.

• Experience with ManyChat and WhatsApp automations, or equivalent platforms, and willingness to deepen knowledge of these tools.

• Operational knowledge of Google Tag Manager, GA4, pixels, and conversion tracking.

• Ability to analyze data, interpret KPIs, and propose interventions based on results.

• Organizational autonomy, precision, and ability to collaborate with marketing, sales, and development.

• Attention to consent management and communication quality.

Are a plus

• Experience with CloudTalk or other telephony tools integrated with CRM.

• Skills in CRO, SEO, and GEO.

• Knowledge of Looker Studio, webhooks, APIs, and automation tools such as n8n.

Location and classification

• Location: Milan, with a hybrid working model.

• Full-time insertion.

• Salary: €26,000.00 - €30,000.00 per year.

How to apply

Send your CV and a brief description of one or two projects you managed directly, indicating the tools used, the automations implemented, and the results achieved. If available, add a portfolio or case studies without client-confidential information.