Performance Marketing
Social media · Activations
Radio Città Metropolis: Reconnecting Gen Z with a Historic Radio Station
Brand and language restyling for a GenZ audience on social formats.
Metropolis Radio
A radio with an important history but distant from the generation that today determines cultural relevance and value for advertisers.
Brand restyling, language, and visual system for GenZ, transposition of the programming into recurring social formats, and management of the digital presence.
Radio has gained a second life off-air, becoming sellable again to advertisers looking for that audience.
We didn't stop there.
Metropolis Radio
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Brand Identity
Discover how we also activated the service of
Brand Identity
for
Metropolis Radio
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PERFORMANCE MARKETING
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