1861: irony for an Italian fast-food restaurant in Spain

Brand identity and communication for launching into a foreign market.

An Italian format to be launched on a foreign market, where being Italian is already an overused promise.

Comprehensive brand identity construction, positioning, visual and verbal system, and communication framework for a non-Italian audience.

The brand was born recognizable and defensible, with Italian identity built as an aesthetic and narrative system, not declared.

Does your brand no longer represent you?

We start with an analysis of your positioning and visual system to understand what needs to be changed and what needs to be protected.

Artis Training